De Castro, Melodee Marciana E.
Associate Professor
![](https://cem.uplb.edu.ph/wp-content/uploads/2020/01/10.png)
Academic Background
PhD in Business, 2020
MM Business Management, 2002
BS Food Technology, 1997
Field of Expertise
Entrepreneurship
Innovation
Food safety
Research Interests
Innovative ambidexterity
Strategic entrepreneurship
Cross-cultural management
Sustainability