De Guzman, Renen Szilardo C.
Assistant Professor
Academic Background
MM Business Management, University of the Philippines Los Banos, 2017
BS Economics, University of the Philippines Los Baños, 2009
Field of Expertise
Marketing Management
Entrepreneurship
Market Research
Creativity
Mindsetting
Creative Industries
Research Interests
Creativity and Entrepreneurial Mindset
Creative Industries and Economy
General Market Research and Branding
Customer Experience