De Guzman, Renen Szilardo C.

Assistant Professor

Faculty
Department of Agribusiness Management and Entrepreneurship
rcdeguzman5@up.edu.ph

Academic Background

MM Business Management, University of the Philippines Los Banos, 2017
BS Economics, University of the Philippines Los Baños, 2009

Field of Expertise

Marketing Management
Entrepreneurship
Market Research
Innovation

Research Interests

Creativity and Entrepreneurial Mindset
Creative Industries and Economy
General Market Research and Branding
Customer Experience